The significance of the support that stakeholders can offer for an MNE's international marketing activities is demonstrated by earlier studies (Asseraf and Shoham, 2019; Evers et al., 2012; Tarnovskaya and Biedenbach, 2016). Furthermore, multi-stakeholder view support generally supports value creation and competitive advantages (Tantalo and Priem, 2016; Loureiro et al., 2020; Pera et al., 2016). However, there is limited knowledge about the interaction between local stakeholders and subsidiary managers in relation to the research topic addressed here. It is particularly important to consider whether the GML is compatible with salient local stakeholders' interests and values in order to gain acceptance (Mitchell et al., 1997).
International Marketing Pervez Ghauri Pdf 15
Philip R. CateoraProfessor Emeritus, The University of Colorado at Boulder. Received his Ph.D. from the University of Texas at Austin where he was elected to Beta Gamma Sigma. In his academic career at the University of Colorado he has served as Division Head of Marketing, Coordinator of International Business Programs, Associate Dean, and Interim Dean. His teaching has spanned a range of courses in marketing and international business, from fundamentals through the doctoral level. He received the University of Colorado Teaching Excellence Award and the Western Marketing Educators Associations Educator of the Year Award.Professor Cateora has conducted faculty workshops on internationalizing principles of marketing courses for the AACSB and participated in designing and offering similar faculty workshops under a grant by the Department of Education. In conjunction with these efforts, he co-authored Marketing: An International Perspective, a supplement to accompany principles of marketing texts. Professor Cateora has served as consultant to small export companies as well as multinational companies, served on the Rocky Mountain Export Council, and taught in management development programs. He is a Fellow of the Academy of International Business. 2ff7e9595c
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